In general, you don't have any upfront costs,with exception to one which I will explain in the PORTFOLIO seciton below. Normally, you only pay your designer when you get paid by your client, so you don't lose out on any money yourself.
When starting out, it's ok to start off by having one designer on your team. When I started out, I had 2 because I know that I will be getting a lot of business quickly!
Having a portfolio is important because it's a visual aid for the clients you will be communicating with. Your clients will not know who you are so you need to show them what you are capable for and why you are worth their money. Again, we will not be building this portfolio ourselves. The cheapest and easiest way of getting a portfolio is simply to ask your designer for their portfolio. Every good designer will have their own portfolio of logo designers and they will be help to provide it to you if you are going to send them work. The downside to this is that your designer may not have logos for your niche. I did mention that there is one exception to the rule that you will not have any upfront costs, that exception is to pay for your own portfolio. When I started out, I knew that there may not be enough finance company logos to build a porfolio out of, and so I paid my designer to design several custom made finance company logos for my portfolio. And because it is a designer who works for me and they know that it is to help bringing in new work them, they were happy to create several designs at a discount. My advice is to speak to your designer and I am sure that they would be able to do the same for you especially if they know that it will help you to bring more business and work for them. You don't need many designs but I recomment the minimum is have 4 designs.
Once you have your designs, it is time to display them online. How you do it is up to you as long as your clients can access it easily. You can either create a simple website for this, or in my case, I used Instagram.
If you wish to have a portfolio website, check these videos to learn how to build one. (youtube vid links)
If you're like me and prefer to have an Instagram for your portfolio, simply go on instagram, create a new account and upload your designs!
HIGH PAYING CLIENTS
Now here comes the fun part..... finding high paying clients!
Here are the following ways you can find clients:
- Google search for your niche. In my case I will Google "accountants", "auditors", "loan companies", "local banks" etc
- Facebook search for local businesses in your area.
- Search on business directories such as Yelp
- LinkedIn search for local businesses and professionals in your area
What you are looking for are businesses with websites that either have a poor logo or lack a logo because they are the easiest to target and sell to. Go through your searches and make and list of business with poor or no logos. Be sure to find any contact details, either an email address or telephone number.
Once you have made your list, it's time to contact those businesses. How you choose to convince and sell your logo designs is up to you but don't forget to provide a link to your portfolio page so they can see your work - a picture is worth a thousand words! For our advance course, we have put together some telephone and email templates to help you to sell your logo services - click here for our upgrade course to access our templates!
In the beginning, expect to speak to many businesses before one of them accepts your services, this is a natural process and it's perfectly normal for a lot of businesses to say no before you receive a yes!
Once a business agrees to have a logo designed by you, make sure to have an agreement in writing. This does not have to be an overly complicated contract, can be a simple agreement over email. Again you can decide how to draw up your agreement. In the beginning I would advise to charge $100 for your first few projects so that you build some experience. Or depending on how much your designer is charging, you can apply 50% to 100% mark up for your price. For example, if your design charges £50, you charge $100 to your client. If he charges $100, you charge $200 to your client. For our advance course, we have put together some agreement templates that you can simply insert and change the names - click here for our upgrade course to access our templates!
Ok, so now you have a business that's agreed to pay you to have a logo designed for them - now what?
Make sure you take clear instructions from your client as to what they want. Make as clear notes as possible and ask your client if they have any samples or photos to help you and your designer to visual their idea. Pass these notes to your designer and let them work their magic. It is common for changes to the design to be made along the way so be prepared to work closely with your client and your designer.
Once your client is satisfied with you design then it is time for your client to pay you. You can choose to have your client pay into your bank account. I personally prefer to use PayPal as it can accept payments from anywhere in the world instantly without incurring expensive fees!
Once your client has paid you then CONGRATULATIONS, you have received your first payment under the laptop lifestyle!
DEVELOPING YOUR BUSINESS
The laptop lifestyle comes into its own once you have your designer working on a logo because you are not designing it yourself and are free to go find other clients. You can simpy focusing getting clients as your only job which is the main job that is bringing in the money whilst your designing focuses on the designs. If you have a lot of clients wanting logos from you, you can always bring in new designers and leverage their time whilst you continue to grow you design business! You will find that even after 6 months, your business will grow very fast under this model!
8 HOUR LAPTOP LIFESTYLE
As you can see, although it takes a bit of time to build a laptop lifestyle, it is certainly not difficult!
With this model, you can literally work from anywhere and you do not need to meet your clients or your team face to face. And over time, the more clients you have and the bigger your team, the more money you will make whilst the amount of time you spend on your business will decrease!
10 months into this business, I was working just 8 hours a week and making over $12,000 per month!
Fortunately, you do not have to build this business alone! As part of the paid subscription course (not available for those on the trial period), 1-1 mentoring sessions will be available to you. The benefit of the mentoring sessions will be to help you to set up and grow your logo business so that you can have the laptop lifestyle!
Those that take the regular mentoring sessions have been able to make an average of $9,000 each month!
Click here to book your mentoring sessions
Our mentoring sessions are very popular and early sessions get booked up fast! Click the link above and go through the calendar to select your preferred time and date.
(If you are not a paid subscriber, your sessions will be canceled)
Congratulations on reaching the end of this course!
Perhaps you might want to check out some of the courses below that we have bought ourselves recently which we recommend!